About Us.


Not Normal Creative was founded by virtual assistant, creative and badass femme - Iona Harmony. 


After years of working in a ridiculously diverse range of businesses - everything from hospitality, retail and community arts to health & fitness, banking and media. This Jill of all trades decided to create a business that could be master of all.

A Virtual Assistant team that supports clients based in Scotland, USA, Australia and everywhere in-between was born.


At the core of everything Not Normal Creative, is the strong ethos of being inclusive, intersectional, ethical and vocal whilst supporting womxn, trans, non-binary and lgbtqi+ business people.


We're here to help you with all the bits & bobs behind the scenes that make your business tick, so you can free up your time to do the things that you actually enjoy.


If you're fed up of answering customer emails, your flame for creating social media content has well & truly gone out, you need a fresh set of eyes to assess your business processes or you simply just don't have enough hours in the day to get all the admin that needs done, done -

our helping hands are here to save the day.


Get in touch and we can have chat about what we can do for you and your business baby.


Our Team.




Founder / Business Consultant / Virtual Assistant


Boss babe Iona has a lust for organisation, colour coordination and getting shit done. She's a certified Xero adviser/Xero Payroll, MindBody pro and has a sixth sense when it comes to knowing exactly what your business needs.


Apart from the satisfaction she gets from ticking off her to-do list, other things that make her very happy are adventuring in the hills, philosophical debates, knitting blankets and pretty stationery.


Iona is passionate, determined and loyal. With skills in all things creative, organisational and social media, she will ensure to clean up, freshen up and push your business where it needs to go.



Contact : hello@notnormalcreative.com



Photographer / Creative


Amy is a multi-disciplinary photographer & creative based in Melbourne. Her ability to capture intimate, delicate & profound moments on film has meant we've been a fan of her work for years now! So when one of our clients was looking for some new product shots, we knew just who to call. The results were amazing & we worked so well together that we just had to have Amy on board as one of the Not Normal Creative team!

Whether you need some new headshots, some portrait work for a magazine article, product shots for a new drop or some snaps of your space - Amy will use her magic to get it all on camera for you.


Contact : hello@notnormalcreative.com



Virtual Assistant Intern


Madi is currently studying Communication & Design and has a passion for all things visual, aesthetically sound & creative. She is an extremely hard-worker whose work ethic rivals the best - this boss is going places!

When she's not engrossed in Photoshop or laying out Instagram feeds, Madi loves taking photos on her array of 35mm cameras, coaching netball & travelling the world.

Madison is confident, curious and dedicated. The perfect addition to the Not Normal Creative team, and the best support for helping our clients strive.



Contact : hello@notnormalcreative.com

Virtual Assistants / Marketing Consultants / Business Support

Melbourne / Glasgow / Worldwide


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We acknowledge the Traditional Custodians of the land on which we work and live, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.