When you're starting up your business, paying for professional photography seems like an expense you can skip on - but we're here to tell you that not only is it worth every penny, it's absolutely paramount for the success of your business.
1. First impressions count. You've heard it a million times, but it still rings true. And nowadays first impressions happen well before anyone steps into your premises or gets their hands on your product. We guarantee that the majority of your clients will look you up on social media, or browse your website before deciding if your business is where they want to spend their hard earned money. And so now the first impression is not a first hand look, but of the photos you have online. Make sure you show them something to remember.
2. Phone photos don't cut it. I'm sure some of you will be thinking that your iPhone takes pretty good photos, and that'll do the job. In certain circumstances, maybe. But taking photos isn't just about having a good camera. It's about being able to style the shots, making sure your branding comes through in every photo and showing off your studio, product or yourself looking its very best.
3. Taking photos takes time. And running your business means that's something you don't have. Hire a professional to do what they are good at, so you can concentrate on what you're good at.
4. It's a bonus marketing opportunity! Think about it. The photographer you hire probably has a client base full of people that could be interested in your business. Time to connect with another creative and support them, whilst they support you & let their community know what you're all about. Tag them in their photos you use online, and get them to do the same - hello new audience reach!
5. Professional photos can be used in so many ways. Use them for your social media feeds, your blog posts, your website, online advertising, magazine articles, leaflets, brochures, for your wall - the uses for these photos are endless and well worth the spend.
We'd love to build up a directory of our favourite photographers - who are yours?